Adobe
A New Dawn
Raising awareness for Adobe Experience Cloud for Advertising proved to be a complicated task, and it required two things: an undeniable understanding of adtech and a powerful grasp of the target’s mentality.
Adobe tasked us with creating a B2B campaign from September 2020 to March 2021. The catch? It’s for Adobe Experience Cloud for Advertising, an adtech software. Ranging all the way from CMOs to media buyers, the target audience had one thing in common, they are constantly looking for ways to optimize their professional lives.
After learning the lingo (DMP? Walled Garden?) we found our red thread to tie our campaign together - no one actually likes their adtech stack but the process of switching doesn’t seem worth it. Our job? Convince the target that Adobe’s adtech is a new dawn.
What’s on the horizon
