Camp Tekakwitha

From consistent colors that screamed “summer camp”, to a font that can be used in digital and print, I created a visual brand to be used across all public facing deliverables. The brand image is still used today.

Camp Tekakwitha’s social media presence played a major role in my summers at camp. Focusing mainly on Instagram to hit our intended audience of campers from 5th to 12th grade, posting both throughout the summer and the year was a must.

In addition to creating a brand image and revamping our socials, I was the head of the video & photo team for two summers - capturing images throughout the week and creating a wrap up video campers could purchase to take home.