EPIC

This Girl Can.

Tasked with creating a digital campaign, the goal was to build awareness for EPIC.

What is EPIC though? EPIC is a non-profit that strives to level the playing field for primarily girls of color, in sports in the Omaha, Nebraska area.

Focusing the all digital campaign on BIPOC high school girls in the Omaha area, the campaign took on an empowering and daring tone, focusing on different BIPOC female athletes in each execution, our strategy showed girls that this girl can.

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What’s on deck

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“You have been made to feel like you can’t enough times by now… Being a girl of color it may feel like the odds are stacked against you. As far as we’re concerned there’s nothing you can’t do.”