Peacock Strategic Planning & Inventory

Starting in February of 2021, during Peacock’s first big moments (2021 Olympics, Bel-Air & Marry Me), my first rotation was in the ad sales department for Peacock.

After numerous YouTube videos attempting to learn more and more about Excel, training sessions with my team, and 18 weeks later, I found myself immersed in the world of numbers and formulas and am so thankful that I began my time in entertainment learning the foundations of the business

Daily OSI Report

Report pulled daily

Used data from both FreeWheel & Hubble

Check to see if placements are underdelivering

Any under-delivering placements sent to team 

Sponsorships & Contextual Placements

Report pulled weekly

Used data from OperativeOne

Two week look at upcoming sponsorship and contextual placements 

Emailed to Peacock Planning, Inventory, Ops & DSRs

Bel-Air & Marry Me Pacing

Report pulled everyday for four weeks past premiere dates 

Using data from FreeWheel and PUB 

Track OSI and daily impressions delivered 

Re-approached multiple advertisers leading to higher campaign budgets

all totaling 6.8 billion impressions and $219 million

Rotation 2: Corporate Events

Rotation 3: Peacock Symphony, Brand & Film Marketing