thredUP
Oh Goody!
Planning an experiential campaign that would both promote thredUP’s Goody Box and uplift the target proved to be a multifaceted process that required an empathetic understanding of the target’s mindset as they begin their professional careers.
The lowdown
This campaign set out to increase awareness of thredUP’s curated clothing box, the Goody Box. The three-month, experiential-based campaign measured awareness through an increase in web traffic, sales and brand love.
What did we find? Dressing for a professional setting when you barely know what “business casual” means, is a daunting task. Finding clothes that are flattering and professional? Forget about it.
To solve the problem, we planned a bus tour, focusing on the Midwest, helping women learn how to pick clothes that flatter them and not the model in an Instagram ad.
